Dale Borland Marketing was formed in 1972 by its original partners Peter Dale McDermott and Brian Borland. Peter’s middle name and Brian’s surname were combined to form the company name that remains today. The company began with a range of Sheepskin Rugs and Car Seat Covers and a very small range of Paua Shell gifts. In that same year current joint owner and Managing Director John Harrison started with the company.
Many changes came and went in the next 20 years with manufacturing of Sheepskin Garments, Footwear and Car Seat Covers, Paua Shell Giftware and Jewellery and a unit manufacturing Greenstone Jewellery. Staff rose from the original three up to around 30. During all of this time Dale Borland remained at its Rosebank Rd premises. Re structuring arrived in the 1990′s and all manufacturing was sold off. Dale Borland became a marketing company again.
In 1993 John and Wife Dale bought the company and eventually moved to current premises in New Lynn. Dale Borland Marketing now has the advantage of John’s 40 years of experience in the Souvenir industry. Product ranges are continuously being updated while NEW ranges are regularly being created to cater for the changing needs of New Zealand’s Tourist and Traditional Gift market. With the addition of middle son Steven, Dale Borland has become a small Family company. John still heads the team with Dale looking after Queenstown Sales, Steven looking after South Island Sales, Gift Fair sales and Major Customers, Judy handling Office Administration and Retail Sales, Amanda looking after the North Island Regional Sales, Courtney looking after the Jewellery room and website sales, and Dan managing the Warehouse and Despatch Department.
With such a small and long serving team enquiries can be handled by one and all. Dale Borland Marketing (1993) Ltd continues to develop and market High Quality New Zealand Souvenirs and Jewellery. Partnerships formed over many years both locally and Internationally continue today and give Dale Borland the advantage of being able to create and distribute some of the most Exclusive Ranges found in the New Zealand Gift and Tourist Industry.